Modern coastal classics

The Beach and Back is a coastal-inspired fashion jewelry brand that transforms the feeling of your favorite seaside escape into pieces you can wear every day. Each design is created to be effortlessly wearable, beautifully detailed, and reminiscent of the light, color, and calm of the coast.

Brand story
The Beach and Back was founded to capture that “perfect vacation moment” and bring it home, so the memory of salt air, sun-warmed sand, and ocean views never really fades. Every collection begins with a story from real coastal places and experiences, then evolves into jewelry that feels personal, nostalgic, and elevated.

Design and product
The Beach and Back focuses on fashion-forward, coastal-inspired jewelry with thoughtful details and a refined finish. Signature pieces, like the bestselling Wave bracelet with its easy hinged opening, are designed for everyday comfort while still making a statement. Styles are made to mix, match, and layer, so customers can build a collection that feels uniquely their own.

Craftsmanship and experience
Each piece begins with an original design, then is produced with trusted manufacturing partners in China to balance quality, consistency, and accessible pricing. Attention to detail is central, from material choice to finishes that stand up to real life and repeat wear.

Customers and service
The Beach and Back serves both retail shoppers and boutique partners through a direct-to-consumer website, outdoor markets, and a growing wholesale presence. The brand is rooted in warm, responsive, above-and-beyond customer service, with a focus on long-term relationships and making customers feel genuinely cared for. Every order is an opportunity to make someone feel beautiful, confident, and connected to their favorite coastal memories.

Visit us at these trade shows:

• Atlanta Market
• Grand Strand Gift & Resort Merchandise Show